Business Coaching
I help online entrepreneurs figure out what to focus on next, take practical action, and build meaningful businesses that support the life they want to live.
If you want an experienced business mentor who can help you sort through your ideas, focus on what matters, and move forward with more clarity and confidence, I’d love to help.
Need someone to talk through your business with?
Are you an entrepreneur with a desire to make a meaningful impact through your business while also supporting yourself and your loved ones?
Have you found yourself struggling to connect all the dots or feeling overwhelmed by the multitude of strategies or platforms out there?
Do you wish you had someone to talk with who has walked the path before you? Someone who can provide perspective and guidance?
I get it. I’ve been there.
I’ve been in the online business space for almost two decades now.
Early on I desperately wished for a mentor to help me reach my goals faster and easier, to discuss my ideas and problems with, and to not feel so alone.
Today I aim to be that mentor for others that I so wanted early on in my business.
My coaching approach is simple and I meet you where you’re at right now.
We’ll talk about what’s going on in your business and what your goals are. We’ll brainstorm solutions and discuss actions to take. I’ll provide accountability, feedback, and guidance.
How I can help
Our work together is personalized to you, your business, and what you need most right now.
We might work on:
Clarifying your vision, direction, and priorities
Turning ideas into offers, programs, courses, or digital products
Mapping out a launch, project, or next phase of growth
Improving your website, messaging, content, or email strategy
Choosing tools, systems, or platforms that support your business
Building confidence around visibility, money, pricing, or growth
Creating practical next steps and accountability
Making your business feel more aligned, sustainable, and true to you
Some sessions focus on the business itself. We might talk through a specific offer, build systems and processes, review your web copy, brainstorm marketing strategies, or map out next steps.
Other sessions focus more on you, the entrepreneur behind the business. Because your business is not separate from you. It is a living creation shaped by your ideas, values, energy, beliefs, habits, and willingness to take action. In those sessions, we might work on the thoughts or patterns that are influencing your results, build new beliefs that support where you want to go, or identify small personal changes and habits that make your business easier, healthier, and more sustainable to grow.
My Approach
I believe in practical action.
I believe in making a plan, choosing the next step, doing the work, and learning as you go.
I also believe that our thoughts, beliefs, and expectations shape what we notice, choose, create, and receive. The way we think about ourselves and our businesses matters. So does the energy we bring to our work, the stories we tell ourselves about what is possible, and the support we allow ourselves to receive.
In coaching, I bring a mix of business strategy, grounded problem-solving, intuitive insight, and deep encouragement.
I’ll listen carefully. I’ll ask questions. I’ll help you see patterns, possibilities, and next steps that can be hard to see from inside your own business.
And when clients are open to it, I may also bring astrology into our work as another lens for understanding your gifts, patterns, timing, and current season of life or business.
Why work with me
I’ve been in the online business world for nearly two decades.
I built The Artful Parent from a blog and creative outlet into a multiple six-figure online education business with courses, a membership site, a large audience, a team, and award-winning books. What began as a simple desire to share children’s art ideas grew into a business that reached families and educators all over the world.
I know what it’s like to start from scratch. I know what it’s like to grow an audience, create content consistently, develop products, build systems, hire help, manage a team, make difficult decisions, and hold the vision for a business through many different seasons.
After selling The Artful Parent in 2021, I began coaching entrepreneurs privately and through Mountain BizWorks in Asheville, North Carolina. I also started offering goal-setting and vision board workshops for individuals, teams, and organizations, and became a certified Hellenistic astrologer through Nightlight Astrology.
All of this informs how I coach.
I bring real business experience, creative strategy, practical next steps, and a deep respect for the person behind the business.
What clients say
Jean has been an invaluable resource and mentor as I’ve been working to launch my first business. Jean’s thoughtful demeanor and insightful questions and suggestions have provided encouragement along with sound guidance to help me reach beyond where my business would be without her knowledge and mentorship.
Jean has an incredible ability to help consider the big picture while also helping navigate the small details and considering the core values individuals want to steer their work.
I feel certain she would serve as a tremendous business mentor and coach to anyone looking to develop and grow their business.
- Sara Lynn, Little Heart Studio
Jean Van't Hul is an insightful coach, threading business and personal strings together in ways I had not been able to see clearly. Her attention broadly encompasses what is spoken and what is not, with an intuitive ability to point to what I need to hear.
I always come away from a coaching session with notes that are ready for me to act upon, rather than notes I don't quite know how to tackle. She is able to see to the core of what is going on, gently and sensitively guiding me to action with her bright joy, generosity of spirit and kind manner.
- Susan McChesney, McChesney Art LLC
What I admire about Jean is her ability to inspire and uplift people not only with her solid action steps but also with her intuitive wisdom rooted in astrology. It has been a delight and honor to have her as my coach. I also loved doing her vision board workshop and seeing things unfold and manifest.
You get a well-rounded experience of playful creativity alongside grounded, practical, tried, and true strategies to uplevel your business.
- Dr. Krystal Kinnunen, DACM, LA.c
Working with Jean has given me the confidence to start over in the online entrepreneur space. Through our many meetings, Jean's calm and effective guidance has provided the knowledge and direction needed to create a new online platform with valuable content, resources, and paid digital products. Jean understands this space, as she's been here before, and deeply knows how to navigate this creative career path.
Additionally, Jean has offered profound business insight through astrology readings of my personal chart. The information she shared validated the course of my business while directly affecting the next action steps in the business.
I always look forward to my time with Jean and know I will leave our sessions with greater insight, direction, and encouragement to keep going.
- Julia Linsteadt, A Farm to Keep
As a long time blogger, I've looked up to Jean for a long time, but working with her as a coach exceeded my expectations. Not only did she consistently have thoughtful and creative solutions for the challenges I was facing, but she had a unique perspective that few actually have—she's done this before. As someone who has been in the online space for years, she gets the big picture roadblocks as well as the day in and day out struggles. That perspective was invaluable.
Jean also has a knack for seeing right through to the heart of the issue, often uncovering blind spots that were contributing to the challenge that I was totally unaware of.
I'd highly recommend Jean as a coach to any online veteran as well as anyone who is looking to go further faster as they begin their business!
- Alisha Grogan, Your Kids Table
Let’s talk about your business
If this sounds like the kind of support you could use right now, let’s have a conversation.
We’ll talk about your business, your goals, what you’re struggling with, and how I might be able to help. There’s no pressure.
Simply send me at email at jean@lifedreamery.com and we’ll find a time to meet over Zoom.